Lotus in gear with Columbia Records
The Lotus Formula One Team has joined forces with Columbia Records to slot free regular streaming playlists onto the new LotusF1Team.com website. Also on the roster are bespoke CDs and vinyl products,...
View ArticleNissan lights Nismo.TV
Japanese car manufacturer Nissan has launched Nismo.TV on YouTube, featuring Nissan Nismo motorsport. As part of the tie-up, YouTube branding will be made highly visible across Nismo cars at racing...
View ArticleF1 in the audio paddock
Formula One team Infiniti Red Bull Racing has joined forces with Sennheiser, and the audio brand will deliver tech support for factory debriefs, driver interviews and for the DJ booth in the Paddock...
View ArticleReal Madrid show value
The world’s most valuable football team? That would be Real Madrid, according to Forbes latest ranking. And that could rankle over in the English Premier League as it marks the first time since the...
View ArticleAOL launches branded content with AS Roma
AOL Networks has rolled out the Be On global branded content offering comprising its goviral video business for advertisers. Brands can make use of AOL Studios to create branded video and make content...
View ArticleSweet FA Cup for beer brand
Budweiser has released a two-minute film To The Dreamers, an FA Cup football fan movie. The film features clubs of all different shapes and sizes, from non-league minnows to Premier League giants, in...
View ArticleBrand athlete Neymar
Brazilian footballer Neymar is the most valuable athlete brand on the planet, topping SportsPro/Eurosport’s annual 50 Most Marketable Athletes ranking for a second successive year. Barcelona’s Lionel...
View Articlecool creative: on your bikes
Ready to ride with some cool bikes? We’ve got them, via Velo – 2nd Gear a book covering bicycle culture and style from Gestalten featuring two-wheelers ranging from cargo bikes to city cruisers and...
View ArticleSocial sports
UK-based sports social network Sportlobster has racked up 272,000 page views in the month following launch, with the number of registered users growing a rate of 10% a day. The dedicated destination,...
View ArticleNew Man U, new logo?
What could possibly come for Manchester United Football Club after Sir Alex Ferguson? Well, DesignCrowd has launched a competition for artists, designers and illustrators who are being crowdsourced to...
View ArticleTech well worn
Monday’s metric: The wearable technology market will be worth $8.36 billion in 2018, up from $2.5 billion last year, according to the Wearable Electronics Market & Technology Analysis report from...
View ArticleTough enough for brands
Last weekend in the UK, 20,000 souls took on Tough Mudder, billed as ‘probably the toughest event on the planet’. Whether the toughest of the tough or not, it is certainly now well-established and...
View ArticleEyes on the Tech Ball
Digital agency SapientNitro has been working with sports technologists and some of the best footballers in the world to develop the Tech Ball. What is it? It’s a fully interactive football that enables...
View ArticlePuma seeks football meanings
Puma has joined forces with mobile photography agency Foap to task football fans with submitting images to Foap’s Missions platform. “Maybe you are a footy fanatic, a proud parent watching their child...
View ArticleReeling in tweets with #FollowMe
Twitter has teamed up with Vizify to launch #FollowMe, a new feature on Twitter to make instant highlight videos of photos, Vine videos, tweets, topics and followers. The highlights reels – already...
View ArticleGame, set 4K, TV
Sony has placed micro advertising on the clothing, shoes and fingernails of British tennis player Anne Keothavong at Wimbledon. The ads are mean to be a platform for Bravia X9 line of 4K TVs needed to...
View ArticleSportingly social
The majority of social sports fans follow their passion on Facebook (77%), ahead of YouTube (47%) and Twitter (33%). However, while a mere 7% of fans say they use connected TV to consume sports, 19%...
View ArticleMan Utd tackles social
Manchester United has launched its official Twitter account (@ManUtd) and a Sina Weibo (Weibo.com/manchesterunited) page. The Premier League Champions are promising iconic artwork, behind-the-scenes...
View ArticleBarça’s social tiki taka
Most popular sports team on social media? The title goes to FC Barcelona thanks to the football club’s 43 million Facebook fans and 9.1 million followers on Twitter, according to research from...
View ArticleBaseball scores social points
The top five US sport teams on Facebook are basketball outfits LA Lakers, Chicago Bulls, Boston Celtics, and Miami Heat, along with baseball team New York Yankees, according to The Social League global...
View Article
More Pages to Explore .....